From Gmail to Google Docs to Google Calendar, it can sometimes feel like everything we do is in the Google family of apps.

Click over to the Logon tab, check the box at the top and enter the username and password of the Windows account (not your Google Drive account!) where you installed Drive File Stream. Be sure to do this as Drive File Stream will not work properly as a service if it runs in the Local System account. Here, you need to wait for 20 seconds as Google Drive File Stream will reload to let again have access to your files. Is it possible to sync Google Drive with multiple computers? Yes, if you install Google Drive on several machines, it is possible to sync “ Google Drive ” folder of same account across multiple computers. File Stream vs Backup and Sync. There are some huge differences between these two applications. Perhaps most importantly, Drive File Stream is only available to Google's commercial G Suite accounts. If you're leveraging a consumer Google Account, Backup and Sync is your only option. This also means Team Drives are only available with File Stream. If the Files System Web App gains the ability to jump between Google Drive accounts without logging into a separate Chromebook session, it would be a big step for the operating system and its users! I have two google drive accounts, a school and personal but at the moment there is no way I can see to mount multiple or even two at the same time through google drive file stream. Does anyone know where to start? I have tried rclone mount on windows but I found it didn't have the ability to cache files offline but if it can do that I am open.

But what happens when you end up with multiple Google accounts? If you use any Google products for work, chances are, you have more than one. At the very least, you’ll have a personal Gmail account and a professional account you use for email, word processing, planning and accepting meetings, and more.

Keeping up with all those accounts can be challenging. Just checking your personal email on your work device may require you take extra time to log out and log back in again. And if you have two-step authentication turned on, you’ll probably be asked to enter a verification code frequently as you’re logging out and back in again.

It doesn’t have to be that way. Shift lets you set up your Google accounts side by side, allowing you to move between apps, even on different accounts, without entering a password or username. Here’s what you need to know about managing multiple Google accounts.

The Problem with Multiple Google Accounts

The more accounts you have, the more passwords and usernames you need to keep up with. But it’s not just the convenience. All those security measures can put you at risk of a breach, whether you use the same password for every account or you keep it in a document on your computer. Even sticky notes hidden in a drawer can be a problem if you accidentally leave that drawer unlocked someday.

But the biggest issue with multiple accounts is that transitioning from one account to the other can become clunky. You have to sign in and out of each account, and Google’s two-step authentication doesn’t make that easy. The same security that protects your accounts from hackers can create headaches for you when you’re trying to do your work.

Most importantly, though, multiple Google accounts become confusing. If you have one for work or school and one for personal use, it’s probably not as big a deal. But freelancers who need accounts for each client or employees who have accounts for various functions can find that they’re easily lost. Which account has which calendar? Are you in that account right now, or do you have to log out?

Managing Multiple Google Accounts

Shift streamlines your Google accounts by giving you access to all the apps you use in one place. This includes Google Docs and Gmail. You can have icons for each of your Gmail account logins alongside icons for your multiple Google Docs and Google Calendar accounts. Once it’s set up, you’ll freely move between each of them. No logging in or out necessary.

You’ll first need to set up a primary account with Shift, which you’ll do during setup. You’ll do this by inputting an email address, then choosing a color for the icon that will display. Over time, you’ll come to associate that color with the apps and logins you use most often in Shift.

Once you’re in, you can then easily add other Google accounts by simply clicking on the Plus sign in the bottom-left corner. You’ll need to input your username and password for each account, then assign a color for the associated icon. Once you have it set up, you won’t have to worry about inputting that username and password again.

Your Shift desktop will feature the apps you’ve added on the left toolbar. The right toolbar will have the Google Calendar, Google Keep, and contacts for the Google account you’ve chosen on the left. You can also add apps to the right side of your screen.

Another way to make it easy to differentiate one Google account from another is to use a different profile picture with each account. If one is your personal account, consider a more casual headshot of yourself or a fun cartoon avatar.

Google apps aren’t the only accounts you can add to your Shift desktop. You can also add your other favorite apps to make it easy to do your work while keeping your Google accounts readily available.

Switching Between Multiple Google Accounts

Once your Google accounts have been added, you can use them just as you would in your browser. But instead of clicking on bookmarks or inputting a URL, you’ll simply scroll down to the icon on your desktop and select the app and the account you need.

If the profile picture and color of each icon don’t tip you off immediately to which account is which, you can hover over each icon. When you do, the pop-up will show you the username associated with that app.

Clicking on an icon to the left will pull up the app on your screen. You’ll be able to use the app and navigate around within it just as you would if you’d pulled it up in a web browser. With Gmail, you can view your inbox, sent items, and all your folders on the left, as well as your primary, social, and promotions tabs on the top. With Google Docs, you’ll see the same toolbar and editing options you’d have with the web version of the app. The only difference is that on your left, you’ll have a toolbar that lets you easily move to a different app as needed.

Best of all, you’re never limited to the Google accounts you’ve already added. If you decide you need to add more later, you can easily do so by simply clicking on the Plus symbol. To move an icon to a different position on the taskbar, simply click and drag them around.

As to how to arrange your Google apps, that’s up to you. You may prefer to keep all your Gmail accounts together, followed by all your Google Docs, Sheets, and Forms. If you only use Docs for one of your Gmail accounts, you may instead prefer to keep that email account with your Google Docs account. Your work account may be your primary use of Google, so your version of Shift may be set up with your work accounts at the top and your personal account less accessible.

Shift doesn’t just support your Gmail accounts. Along with all the other non-Google apps you can add, Shift also supports Outlook, Yahoo Mail, Apple Mail, and Android Messages. By adding them all, you can easily check for new messages in just seconds. You might even choose to keep all your email apps together in the toolbar to make sure you never miss an important message.

You can view a full list of all the email and messaging apps supported by Shift here.

Managing Multiple Gmail Accounts

Shift makes toggling between accounts easy, but you can still move between Google accounts without it. We’ll start by walking you through the steps of linking your Gmail accounts since Gmail is typically the app Google users access most. Then we’ll discuss how to toggle between them once they’re connected.

How to link your Gmail accounts

  1. When signed into a Gmail account, click on your profile picture in the upper-right corner of your browser window.
  2. Click Add Another Account.
  3. Input the second email address and password.
  4. Select Sign In.

Once they’re connected, moving back and forth should be as easy as clicking on your profile picture and selecting the alternate account you want to open. You may occasionally be asked to verify your identity, though, for security purposes.

If you want to log into another account without toggling back and forth, you can open an incognito window and log into Gmail there. You can also use a separate browser, such as Safari if you use Chrome, and keep your alternate email address open. If you toggle back and forth throughout the day, that may be easier than moving back and forth.

Related Article:How to Manage Multiple Gmail Accounts

Managing Multiple Google Calendars

In Shift, moving between Google Calendars is easy. You simply select the account whose calendar you want to view on the left, and then choose the Google Calendar icon on the right side of the screen. You can then view and edit your calendar as you would with your primary Google account.

Without Shift, there are a few extra steps, but it’s still fairly simple. Here are the steps.

  1. Go to
  2. Click on your profile picture in the upper-right corner of your screen.
  3. Select the email address connected to the calendar you want to open.
  4. The calendar for that account will open.

If it’s the first time you’ve opened the calendar for that account, you’ll need to get some things set up. But the next time you pull up that account’s Google Calendar, everything will be in place.

But what if you don’t want separate calendars for your various Google accounts? After all, you’re one person, so you can only be in one place at a time. You can add your secondary calendars to your own so that all your events show up in one place. There are two ways you can do that.

  1. From your main calendar, click the Plus sign next to Other Calendars at the bottom of your left taskbar.
  2. Select Subscribe to Calendar and input the Gmail address of your other account.
  3. When the box pops up, request access. You’ll need to log into your other account and grant access.
  4. You can also subscribe to calendars of colleagues, family members, and those you find interesting using this.

You can also share the other calendar with your main account. To do this, log into the account with the calendar you want to share.

  1. On the left, find the calendar you want to share with under My Calendars.
  2. Click the three dots to the right of the name of the calendar you want to share.
  3. Scroll down to the section that reads Share with specific people.
  4. Click Add people and input the email address of your main account.
  5. Click Send.
  6. When you go to your main account, you’ll have an email. Click the link in the email to add your secondary calendar to your main calendar.

The best thing about shared calendars in Google Calendar is that you can easily hide calendars you don’t want to see. Just uncheck the calendar in the list under My Calendars on the left taskbar.

Related Article:How to Manage Multiple Google Calendars

Managing Multiple Google Drive accounts

Although switching between multiple Google Drive accounts is easy in Shift, it can still be done without it. The issue with Google Drive accounts is that it doesn’t ask you to log in. When you go to the app in your browser, it automatically opens the account associated with the Google account that’s logged in. So if you’re logged into your primary Gmail account, that’s the Drive that will open.

That means the Google Docs, Google Sheets, and Google Slides apps that open in your browser will be the ones that go with your primary email account. To get to the Drive that goes with a secondary Gmail account, you’ll have to log out and back in again.

You can, however, toggle between accounts, just as you do with Gmail. As with Gmail, you’ll click on your profile picture and go down to the account you want to open. You can go back and forth that way.

What if you want to have two instances of a Google Drive app open at once? There are some complicated maneuvers you can do in Windows to make that happen. You’ll just need to create a new user in Windows and open an account to go with your secondary Google Drive. You’ll then see two Google Drive icons in your taskbar.

A far easier option is to create a second profile in Google Chrome. You’ll just add a new user. To do that:

  1. Click on your profile picture in your Chrome browser. You’ll see it to the right of the address bar.
  2. In the box that pops up, select Add. Input a name and choose a photo.
  3. Click Add.
  4. You’ll be prompted to turn on sync. If you choose Yes, you’ll be able to sync the bookmarks, history, and other information for Google Chrome.

Once you’ve added the profile, you’ll only need to click on that photo and choose the second profile to access that user’s Google Drive account. You’ll have to switch back to your main profile to return to your own Google Drive account.

The easiest way to keep Google Drive apps open side by side is through Shift. This is especially true if you frequently need to copy and paste information from one Google document to another or open one account to research while you work in another.

Related Article:How to Manage Multiple Google Drive Accounts

How to Sync Google Contacts Across Multiple Accounts

If you have multiple Google accounts, chances are, you have multiple contact lists flying around. You also need to sync those contacts across all your devices. When synced, you can rest easily, knowing that when you change a contact on one account, on one device, it will update across all your device.

First, though, you may want to make sure you’re operating with the same group of contacts across your devices. If you log into every device using your primary Gmail account, you’ll be missing the contacts that go with your other accounts. Unfortunately, there’s no way to easily sync contacts across Google accounts.

There are apps like Contacts+ that will do the syncing for you. Otherwise, you’ll have to export your contacts from one account, then import them into the one you want to make your primary.

Once you have all your contacts in one account, you’ll be ready to sync your Google Contacts across devices. How you go about syncing your contacts, though, depends on the devices you’re using. If you have an Android device, all your contacts will sync to your device when you log in using your Google account. If you use multiple accounts with your Android device, your contacts will contain contacts from each of them.

Your device should be set up to automatically sync. To check it:

  1. Open Settings on your Android device.
  2. Tap Google and Account Services. Choose Google Contacts Sync and Status.
  3. Make sure Automatically Sync is turned on.
  4. You can immediately sync your contacts by opening the Contacts app and pulling down on the list.

What if you have an iOS device? You can still sync your Google Contacts. To do so:

  1. Unlock your phone and go to Settings.
  2. Tap Accounts & Passwords and choose Add Account.
  3. Select Google.
  4. Input your email and password and tap Next.
  5. Toggle Contacts to the on position.
  6. Tap Save at the top to save your changes.

To sync your Google Contacts on your computer, go to Settings on your Windows 10 device. Choose Accounts, Email & App Accounts, Add an Account and Google. You’ll be prompted to enter your email address and password. Make sure Allow is checked under Permissions.

For Mac computers, go to System Preferences, Internet Accounts, Google, and enter your email address and password. Click Next, Contacts, and Done.

Use Shift to Manage All Your Google Accounts

Shift is designed to make it easy to work with multiple Google accounts. Whether you use Gmail, Docs, Sheets, Calendar, or a combination of all of Google’s apps, multiple accounts can make things complicated. Check out a full list of the apps Shift supports and download Shift to find out how you can use Shift to organize all the apps and accounts you use every day.

Have you ever gone into your Shopify account and your Google Analytics accounts and discovered that they both show different website traffic numbers?

This is a common predicament that many eCommerce businesses and agencies find themselves in (or any business that has Google Analytics set up across multiple websites.)

This usually happens because Google Analytics isn’t configured to track multiple websites properly. So, you might have duplicate traffic or are missing a bunch of traffic altogether.

For example, here are three use cases where you want to set up Google Analytics on multiple websites.

  • You have one main Shopify store for your company. Ex: Then, you use a landing page tool like Instapage, LeadPages, or HubSpot to create multiple microsites on their own subdomains. Ex:
  • Your blog is on its own subdomain. Ex:
  • Or, you run a fast-growing hamburger franchise. You have 25 franchise stores across the U.S. Each of these stores have their own localized sites, but they use the same template.

In this post, we reached out to 33 Google Analytics pros with tips for how to properly set up your Google Analytics when you have multiple accounts.

Related: Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

How many websites are you managing in Google Analytics?

Of the people we surveyed, nearly 50% are managing 10 or more websites or properties in Google Analytics. When you are juggling that many Google Analytics sites, you need a defined framework, or else you may find yourself with a lot of incomplete or missing reporting data. For example, not being able to see how many people from one microsite go back to your main site and vice versa.

Know the difference between accounts, properties, and views

“In Analytics, your business is an “Account,” and a website is a “Property,” says Andy Crestodina of Orbit Media. “So keep things organized and put every site under the same account. It’s like a family with grandparents and parents. Within each property, there can be many different “Views.” These are like the kids.”

Multiple Google File Stream Accounts

Yoann Bierling of International Consulting adds, “When sharing access with other contributors, make sure that they have access to the right accounts or properties. Managing these two dimensions correctly can greatly simplify collaboration with other actors that need to access some analytics of some of the sites.”

Add all sites under a single Google Analytics account

Since Google allows you to have up to 50 properties in one account, this is the simplest option for tracking multiple sites. You can simply list all of your websites as “different properties” under this account.

Stein Jurgen of Smartphones Revealed says, “We collect all of our websites on the same analytics account. Otherwise, you can easily spend too much time on making an overview of all your websites if you have many.”

David Ehrentreu of Calibrate Media adds, “Keep it simple! There is no need to make things complicated. Make sure when you create a new Google Analytics property to create it from the top-level (Account Level.) Since it is possible to make multiple tracking properties on one website.”

“Always nest your Google Analytics accounts for multiple sites under one main tracking ID.,” says William Chin-Fook of “What that means is you set up one account and then set-up your different websites under this account. This will make it easier to keep tracking of Google Analytics properties and also organize them (and any views) as you create them.”


Arvind Patil of SRV Media chimes in, “Use a single account id in Google Analytics and add multiple sites as different properties to track performance and traffic data. In order to track the customized details, you can create different views under a single property.”

Create multiple views for each property

In addition to creating a property for each site, you’ll also want to set up multiple views for each property.

“Make sure to create multiple views for each property,” says Alex Kalavrezos of Healthy Links. “In each view, have your data filtered properly so you can see data from organic, paid, social, etc. It’s way easier to analyze that way.”

“Create custom views so you can isolate sessions that start or end on a particular subdomain,” adds Joseph Colarusso of CORE Search Marketing.

Lewis Peters of Online Turf adds, “One of the first things I do when taking over a new analytics account is ensuring that the data is as accurate as possible, by utilizing views. Tricare copay for ct scan.

A view enables you to see your data from a certain perspective – and so you can have many views within one GA property. By default, you will have 1 view named simply ‘all website data.”

There are 3 views I recommend setting up for each website you want to track in GA:

  • Your main view, where all appropriate internal filters & any goals should be enabled here.
  • A raw backup view, just in case something goes wrong with your main view
  • A test view that can be used safely as a testing environment without risking losing your main data.”

Kim Doughty of Leadhub recommends taking this process a step further by starring specific views.

“When using Google Analytics for multiple websites, the best thing you can do, especially at an agency level, is to star the view you are using most,” says Doughty. “For one client, we may have more than one Google Analytics view, which can confuse team members working on the same account. Staring the view prevents us from sending inaccurate analytics reporting to clients and allows us to stay organized on an agency level.”

Multiple Google File Stream Accounts

Add each site as unique accounts

An alternative way to set this up to add multiple sites in your main Google Analytics as unique accounts. This allows you to track each site with unique Analytics tracking codes.

Jennifer Neylon of Supplement Warehouse says, “Create multiple Google Accounts per each website that you want to track. This way, you can track each website’s behavior completely separately from each other.”

“I’m the Co-Founder of ND2A Group, which owns a portfolio of websites which are visited over 2M times per month,” says Robert Janes of ND2A Group. “I am currently managing 17 websites with Google Analytics. The most helpful tip that I can give anyone is to group websites by category or function. For instance, here at ND2A, we have multiple websites that are in the health space, so I created an analytics account called “ND2A Health” and create property tags for each website, app, and YouTube channel.”

Khris Steven of Khrisdigital adds, “In using Google Analytics for multiple domains or websites, you have to create a new account in your existing Analytics account from the Account column.

Here are a few tips to follow:

  • Make sure you enter an Account Name different from the one you have already.
  • Use a specific descriptive name so that you can easily tell what the new account is for when you see the name in the Account list.
  • Then make sure to accept the default to add the account to your current organization.
  • And finally, if you plan on tracking more than one property in this account, use a specific and descriptive name. Then fill in other necessary details.”

Abhijith VM of Geek’s Framework adds, “Perfect account property and view naming could save you a ton of time while doing analysis. This is especially valid if you are working for an agency where hundreds of analytics accounts are connected to one master account. The common practice is for clients to share access to their GA properties. Chances are they haven’t thought about properly naming their properties. I’ve seen many using generic names. So it’s better to rename the properties and the views.”

Jonathan Delfs of Trendhim says, “Implement (at least) two accounts on your websites:

1) One general account for catching all your domains. Really useful to get good tracking of traffic you get in through one channel to site A – where you link to site B. Then you can get a better overview of what you get from your ad spend.

2) Add another account/view uniquely per domain/market, to get a single view of that market. Great to avoid sampled data, when your sites get too big to fit a standard free Analytics plan.”

Drew Beechler of High Alpha adds, “Make sure you set up a custom filter in order to display the full URL string. This will let you use the same GA tracking code on multiple websites and create custom segments around different URL strings to view the different website viewers.”

Configure roll-up reporting

“Making sure you are using a roll-up account will help you get an overview of all of your websites in one place – but will still allow you to see the data for each website separately,” says Jill Caren of 2 Dogs Media.

Patricio Quiroz of Code Authority adds, “Roll-up reporting will collect data from multiple Google Analytics properties, which will allow you to see that data in the same report if you would like.

An example of this would be if you own several properties in different countries, you could then collect this data to compare metrics globally and drill down even further to compare properties in different countries. The advantage of the roll-up reporting is that you have two options in aggregating your data. You can set up individual analytics properties that will include data from a single website, and then you have the multiple property view to include all of your properties.”

Add your tracking codes in Google Tag Manager

“To use Google Analytics on multiple websites, my one tip is to use Google Tag Manager,” says Samuel Schmitt. “With GTM you will be able to set up different Google Analytics tracking for different environments. In other words, each website will have its own Google Analytics Tracking ID (UA-XXXXXX-X), and everything managed centrally from Google Tag Manager.”

Omar Fonseca of Medicare Plan Finder adds, “Google Analytics is the one-stop-shop for all website performance, traffic data, and analytics. When you have multiple websites to track, you can use a single account to add multiple sites in Google Analytics, which can be done in two ways.

You can either add all your sites under a single Analytics account as different properties or add a unique Analytics account ID to each individual site. Then the most important step happens; multiple websites means a multitude of codes to enter in your website.

In order to keep all your codes in one place, which will provide you with only one handy code needed for your website, you must set up your subdomains correctly using Google Tag Manager (GTM). GTM allows site owners to store, manage, and deploy all your tags to your site from one location. That way, if you are tracking data with multiple different programs instead of having all those scripts within your header which slow your website down significantly. GTM produces one script, which represents all of your tags in GTM, so Google only has to read one script instead of many. With site speed being so important, this reduces the requested resources and keeps your website running smoothly and fast!”

Krzysztof Surowiecki of Hexe Data adds, “I recommend having a detailed Google Analytics implementation framework according to which all new site implementations are carried out. Such a framework defines, among others, basic GA configuration rules. It defines any additional elements that are added to the standard GA configuration, e.g., events, custom dimensions, calculated metrics, etc. It defines the naming of elements. In addition, all implementations are implemented through the tag manager, which allows for quick and efficient management.”

Verify your analytics set up in Google Tag Assistant

“The most important thing to do is always to make sure that you are looking at the right site,” says Andrea Bailey of Tandem Interactive. “Use the Google Tag Assistant to check that the analytics code matches what you are looking at. From here, it is important to focus on one site at a time to ensure that you do not get confused. Taking screenshots if you are looking to compare clients side-by-side or jumping around can be helpful as well. If you check the analytics frequently, you will also start to become more familiar with each site’s trends and be less likely to get confused.”

Set up a custom dashboard to view all of your data in one place

“Create a custom dashboard that has all the most important information for your niche, and use that for all your websites’ analytics,” says Toni JV of JVT Media. “This will obviously differ from every website and business depending on their goals, but if you work in a specific niche, oftentimes, you can duplicate the dashboards from your other website’s analytics, saving you time and headache. Now you can quickly go and look at the most important data for your website without getting confused and overwhelmed. And most importantly, keep it simple. You don’t want to overcomplicate this and overwhelm yourself by tracking too many websites and too much data all at once.”

Jasmine Hippe of Augurian adds, ”To easily view all of your Google Analytics data in one spot, I recommend using Google Data Studio. They have templated reports, or you can create your own custom report to bubble up insights from all of your GA properties in one easy-to-access spot.”

Editor’s Note: If you don’t want to waste time creating custom reports, then check out our free Google Analytics website traffic dashboard template.

Implement cross-domain tracking

Will Craig of LeaseFetcher says, “Google Analytics is our website tracking treasure chest containing all our own, as well as, all our clients’ traffic and performance data.

When analyzing data from multiple sites on Google Analytics, we highly recommend that you consider cross-domain traffic. Implementing cross-domain traffic means that cookies from one site are passed onto the next, ensuring that the visit data is reliable and accurate.

If you decide not to implement cross-domain tracking, all of your sites will appear within the same referral traffic report, which obviously affects the accuracy of this data.”

Noriko Harada of 45/RPM adds, “This is the first and most important thing you need to do. This will affect how you see data from referral traffic to eCommerce transactions. If you miss this, the data you see on GA might not be right, and you might lose some opportunities to improve paid and organic efforts.”

Update your Referral Exclusion List

Once you implement cross-domain tracking, you’ll also want to update your referral exclusion list within Google Analytics to ensure the most accurate site data.

“In some situations, a company has multiple websites that as a whole are treated as one,” adds Dylan Zsigray of Kiwi Creative. “For example, a website could have multiple subdomains (e.g., a blog) that are technically “independent” but are normally treated as part of the parent site. While a user may see a different UI for each site, you treat them as joint as they serve a larger purpose. To avoid having inaccurate data in Google Analytics for your goals, it is beneficial to add sites to the referral exclusion list for each applicable property. This ensures that if a user leaves your site and goes to one of your subdomains, they will not be counted as an inbound referral each time. In other words, a user will travel in-between your sites freely without messing with your data.”

Aqsa Tabassam of Brandnic adds, “If you are using Google Analytics for multiple websites and these websites have their subdomains as well, along with the primary domains. This situation might cause a discrepancy in analytics provided by Google and your private web traffic tracker.”

“With any cross-domain setup, you should also remember to add any domains you’re tracking to the Referral Exclusion List,” says Anthony Espinoza of TopSpot Internet Marketing. “Any websites added here will ensure the original, accurate source is kept and will prevent “self-referrals.” This feature is only available to the Universal Analytics version of the tracking code, so make sure the code is up to the latest standard.”

Axel DeAngelis of says, “For microsites/subdomains, it’s important to set up referral exclusions so that users who click from your main domain to your subdomain only count as one session.”

Google File Stream Download

Carol Hill of Analyticshelp adds, “Make sure that cross-domain is working correctly on all websites and add the websites to the referral exclusion list in Google Analytics.”

Editor’s Note: If you want to make sure that your referral exclusion list is up-to-date, you can keep an eye on your referral traffic with this free Google Analytics dashboard template.

Block bots

“If you’re using Google Analytics on multiple websites, be sure to adjust your settings to block known bots automatically,” says Stan Mead of Summit Home Buyers LLC. “Bot Traffic describes any non-human traffic to a website. Some bots are acceptable, but some are malicious and can skew your data.”

Use the annotation feature

“Using annotations allows you to identify changes that have been made to your websites as you monitor sessions, users, and behaviors across your web properties globally,” says Daniel Kraciun of “Annotations is one of the most usable and undervalued features within Google Analytics for multi-site management.”


In sum, if you have multiple websites, there are two main ways to configure Google Analytics.

  • You can add all of your sites as different properties under your main account.
  • Or, you can add multiple sites in your main Google Analytics as unique accounts.