Definition: Mark up refers to the value that a player adds to the cost price of a product. The value added is called the mark-up. The mark-up added to the cost price usually equals retail price. For example, a FMCG company sells a bar of soap to the retailer at Rs 10. Markup has a very simple definition, it is the amount added onto costs to create a sales price. Notice something really important with that definition, it does not define profit. It merely defines how much to charge over costs so you can make a profit. MARKUP – AMOUNT ADDED ONTO COSTS TO.

  1. How To Calculate Retail Markup Price
  2. Markup Price Meaning Examples
  3. Markup On Sales Pricing
  4. Markup Price Meaning
  5. Markup The Price Meaning
  6. Markup Price Meaning Dictionary

Definition: The Mark-up pricing is the method of adding a certain percentage of a markup to the cost of the product to determine the selling price.

What is a Markup?

Markup is an increase in the cost of a product to arrive at its selling price. The amount of this markup is essentially the gross margin of the seller, which is needed to pay for operating expenses and generate a net profit. The markup amount may be expressed as a percentage.

For example, a retailer applies a $10 markup to the $20 price of goods it has obtained from a supplier. The resulting $30 price is then used to resell the goods to the customers of the retailer. This markup is sometimes known as the retail markup.


How To Calculate Retail Markup Price

Markup (or price spread) is the difference between the selling price of a good or service and cost. It is often expressed as a percentage over the cost. A markup is added into the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit. The total cost reflects the total amount of both fixed and variable expenses to produce and distribute a product.[1] Markup can be expressed as a fixed amount or as a percentage of the total cost or selling price.[2]Retail markup is commonly calculated as the difference between wholesale price and retail price, as a percentage of wholesale. Other methods are also used.

Price determination[edit]


Markup Price Meaning Examples

  • Assume: Sale price is 2500, Product cost is 1800
Profit = Sale price − Cost[3]
700 = 2500 − 1800


Below shows markup as a percentage of the cost added to the cost to create a new total (i.e. cost plus).

  • Cost × (1 + Markup) = Sale price
or solved for Markup = (Sale price / Cost) − 1
or solved for Markup = (Sale price − Cost) / Cost
  • Assume the sale price is $1.99 and the cost is $1.40
Markup = ($1.99 / 1.40) − 1 = 42%
or Markup = ($1.99 − $1.40) / $1.40 = 42%
  • To convert from markup to profit margin:
Markup price meaning dictionary
Sale price − Cost = Sale price × Profit margin
therefore Profit Margin = (Sale price − Cost) / Sale price
Margin = 1 − (1 / (Markup + 1))
or Margin = Markup/(Markup + 1)
Margin = 1 − (1 / (1 + 0.42)) = 29.5%
or Margin = ($1.99 − $1.40) / $1.99 = 29.6%

A different method of calculating markup is based on percentage of selling price. Zoom cloud meetings app download macsupernalcrown. This method eliminates the two-step process above and incorporates the ability of discount pricing.

  • For instance cost of an item is 75.00 with 25% markup discount.
75.00/(1 − .25) = 75.00/.75 = 100.00

Comparing the two methods for discounting:

  • 75.00 × (1 + .25) = 93.75 sale price with a 25% discount
93.75 × (1 − .25) = 93.75 × .75 = 70.31(25)
cost was 75.00 and if sold for 70.31 both the markup and the discount is 25%
  • 75.00 /(1 − .25) = 100.00 sale price with a 25% discount
100.00 × (1 − .25) = 100.00 × .75 = 75.00
cost was 75.00 and if sold for 75.00 both the profit margin and the discount is 25%

Markup On Sales Pricing

These examples show the difference between adding a percentage of a number to a number and asking of what number is this number X% of. If the markup has to include more than just profit, such as overhead, it can be included as such:

  • cost × 1.25 = sale price


  • cost / .75 = sale price

Markup Price Meaning

Aggregate supply framework[edit]

P = (1+μ) W. Where μ is the markup over costs. This is the pricing equation.

W = F(u,z) Pe . This is the wage setting relation. u is unemployment which negatively affects wages and z the catch all variable positively affects wages.

Sub the wage setting into the price setting to get the aggregate supply curve.

P = Pe(1+μ) F(u,z). This is the aggregate supply curve. Where the price is determined by expected price, unemployment and z the catch all variable.

Markup The Price Meaning

See also[edit]


Markup Price Meaning Dictionary

  1. ^Pradhan, Swapna (2007). Retailing Management. Tata McGraw-Hill. ISBN978-0-07-062020-9.
  2. ^Ingels, Jack (2009). Ornamental Horticulture: Science, Operations, & Management. Cengage Learning. p. 601. ISBN978-1-4354-9816-7.
  3. ^Farris P.W., Bendle N.T., Pfeifer P.E. and Reibstein D.J. (2010). Marketing metrics : The Definitive Guide to Measuring Marketing Performance, Pearson Education.
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