© MICHAEL YARISH/CBS 'The Big Bang Theory' actress Kaley Cuoco is in her 12th season - the show's last - playing Penny opposite Jim Parson's Sheldon and Johnny Galecki's Leonard.

The latest new streaming service HBO Max bowed with unlimited access to every episode of 'Friends,' 'The Big Bang Theory' and 'Game of Thrones.' But if all you've got is a streaming player from Roku or Amazon, you won't be able to watch.

Hbo Max Subscribers

Hbo Max Subscribers

Roku and Amazon are the two largest streaming platforms, by far, with a combined 33% market share, according to Parks Associates, and Max isn't available on either. It is viewable on the two way smaller streaming player competitors, Apple TV (4%) and Google Chromecast (3%).

HBO Max is an American subscription video on demand streaming service owned by AT&T via the WarnerMedia Direct subsidiary of WarnerMedia, and was launched on May 27, 2020. While built around content from namesake premium television service HBO, it principally serves as a content hub for. AT&T has reported that HBO and HBO Max had a terrific first quarter of 2021, reports Deadline. The company’s subscription and streaming services added 2.7 million subscribers in the quarter that.

Max is also available on select recent Samsung and Sony smart TVs, as well as computers, phones and tablets, the Microsoft Xbox One and Sony PlayStation 4 gaming platforms.

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AT&T-owned HBO Max has an advertised price of $14.99 monthly, for access to reruns and movies from the Warner Bros. and HBO libraries, and a handful of originals, including 'Love Life,' starring Anna Kendrick in a romantic anthology.

But most folks won't be paying that at all if they already subscribe to HBO Now, the HBO streaming service that offers HBO without going through a cable operator.

Max is offered free to Now subscribers and corporate owner AT&T is looking to make it feel as seamless as possible.

On the devices it works with, the HBO Now app will automatically update and say HBO Max instead.

'You shouldn’t need to sign in,' HBO says in an e-mail to subscribers. 'But if you do, sign in using your HBO NOW email and password. You will be prompted with ‘Access All of HBO Max’ or ‘Access HBO Only’ – to experience all of HBO Max, select ‘Access All of HBO Max.’


The old HBO NOW will be within the app, including the HBO library and the new stuff from Max. HBO says it will have 10,000+ hours of entertainment available.

Beyond streaming, many HBO cable and satellite subscribers also get Max for free, as customers of AT&T TV, DIRECTV, AT&T U-Verse, Cox Contour, Optimum, Spectrum, Suddenlink and Verizon Fios TV. But not all cable operators will offer Max for free and there's one huge omission: the nation's largest cable operator, Comcast. But the ones who do will offer streaming access to Max, not a separate Max cable channel.

Phil Swann, the author of the TV Answer Man blog, says many of his readers are puzzled by the launch. 'They don't have a clue,' he says. 'They don't understand why HBO Max isn't on Roku or Amazon. It's just a sea of confusion to them.'

Example: HBO Max is available for purchase directly from within the streaming services Hulu and YouTube TV. But if you watch those services on an Amazon or Roku player (or Roku branded TCL smart TVs) your monthly $15 won't be worth much. Max won't be playable.

And if you have subscribed to HBO Now via Roku or Amazon, your app won't update to Max, because HBO and the companies couldn't come to terms.

Asked about the Roku/Amazon absence, 'We don't have an update to share,' said Chris Willard, vice-president of communications for AT&T's WarnerMedia. 'As of now there is no deal in place. If that changes we'll let you know.'

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Mapinfo professional serial number. This article originally appeared on USA TODAY: HBO Max debuts without the two most popular streaming platforms, Roku or Amazon

The final few weeks of 2020 proved invaluable for WarnerMedia’s HBO Max. The streaming service, buoyed by an eight-months-in-the-making distribution deal with Roku and the Christmas Day release of Wonder Woman 1984, ended the year with 17.17 million activated users, twice as many as at the start of the fourth quarter, AT&T disclosed Wednesday.

HBO Max now reaches 37.7 million total subscribers. That compares with 28.7 million subscribers, including 8.6 million activated users, as of the end of September.

Combined, HBO and HBO Max had 41.5 million U.S. subscribers as of the end of 2020, compared with 38.0 million as of the end of September.

Hbo Max Subscribers 2021

“The release of Wonder Woman 1984 helped drive our domestic HBO Max and HBO subscribers to more than 41 million, a full two years faster than our initial forecast,” said AT&T CEO John Stankey.

Launched at the end of May, HBO Max faced a pair of formidable early challenges, overcoming its confusing branding — at the time, WarnerMedia also operated streaming products HBO Now and HBO Go — and its lack of distribution on two major connected TV platforms, Roku and Amazon Fire. Unlike competitor Disney+, which attracted more than 26 million subscribers in its first two months, HBO Max plodded along, adding 4.1 million activated users in its first month.

But interest in the service began to pick up heading in the final few months of 2020 after it struck a distribution deal with Amazon in November and released a content lineup that featured buzzy original series The Flight Attendant and HBO limited series The Undoing.

WarnerMedia signaled the importance of HBO Max to its long-term strategy when it unveiled a hybrid release strategy for Wonder Woman 1984, premiering it in theaters where they were open and on HBO Max in the U.S. on Christmas Day. In a controversial step, the company followed that up with the Dec. 3 announcement that its entire 2021 film slate would follow the same release plan.

In early December, Stankey revealed that the streamer was nearing 12.6 million activated users. He also argued that WarnerMedia’s decision to bring its 2021 Warner Bros. film slate to the streaming service and cinemas could “accelerate that further” and allow the firm to “penetrate the market faster.”

For HBO Max, AT&T breaks out activations, because consumers can not only get the streaming service directly from WarnerMedia, but also as an upgrade to their existing HBO subscriptions via their pay TV providers. That, however, requires them to download the HBO Max app on their smart TVs or other devices. The same is true for customers on AT&T’s Unlimited wireless and fiber broadband plans. “Activations” count the people who download — or “activate” — the HBO Max app.

On an earnings call with investors, AT&T said that HBO Max’s subscriber growth had outpaced the company’s original estimates. That’s consistent with the positive tone that executives have taken about the early performance of the service. One AT&T executive earlier in January said, “we are pleased with what’s going on with engagement” by HBO Max users and “the response from our customers.”

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Bernstein analyst Peter Supino in his earnings preview said of HBO Max, “Investors reacted well to the announcement that the company would be releasing its 2021 movie slate direct to consumers via their HBO Max platform. This should drive incremental subs to the platform, but we are still concerned about HBO Max’s scale relative to streaming’s leaders.”

The company has said it hopes to reach 50 million to 55 million HBO Max customers in the U.S. by 2025. WarnerMedia is planning to launch an advertising-supported version of HBO Max in the second quarter of the year, and to begin rolling the service out internationally.


Stankey noted that these launches, paired with an increase in new programming releases following novel coronavirus-related production delays, should help the service gain more momentum: “Our expectations are that we will start to hit our stride as we get into the second quarter.”

Hbo Max Subscribers 2020

Jan. 27, 6:50 a.m. Updated with additional AT&T executive commentary from investor call.